Services

Why do I need to hire a writer when AI can generate content for free?

OK, here’s the deal. We get that you can ask ChatGPT to write your website copy, bio, blog, newsletter and social media content. It’s convenient, it’s fast, it’s efficient and it’s free! BUT, hear me out…

  • What are your goals for your work?

  • Who do you want to help and why?

  • What sets you apart from others in your field who are offering the same products or services?

  • ChatGPT can spit out content in 10 seconds flat. But, does it sound like you? Does it sound like it was written in the voice you want your business to convey? Does it consider the nuances of your customers’ needs and reasons for seeking out your products or services? Or does it sound like it could belong to any of your competitors? Or worse, like it was written by a robot (hint: it was).

AI can be a helpful tool but it’s not the end-all-be-all. Working with an experienced marketing communication professional yields authentic, unique-to-you results that are rooted in strategy and human thought partnership. So, whether your goals are to inform, inspire, motivate, educate, persuade, entertain, heal or unite, Calliope Communications can help you craft messages with clarity, eloquence and precision. Our owner leverages 20+ years of real-life experience, a bachelor’s degree in journalism and a master’s degree in marketing communications management to help businesses, individuals and nonprofits with strategizing, writing, editing and producing purposeful content. We’ll help you reach your audiences with clear, concise, compelling, accurate and effective communications while you focus on the areas of your business that you do best!

Give your brand a beautiful voice